Programmatic DooH...

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Programmatic DooH

Programmatic DooH

DooH has historically been limited to use as an awareness driver. Not anymore.
We have built a robust suite of measurement solutions that makes it easier than ever to evaluate the impact of your campaign on consumer behaviour by measuring and analysing how audiences were exposed to your ads.

Evaluating the true ROI of out-of-home media requires two things: pinpointing when and where your ad played and who witnessed it (exposure), and understanding how that exposure translates into real-world actions for your brand.

Our measurement solutions leverage our proprietary technology, considering various factors like ad log timestamps, device location, venue type, and screen location to determine exposure for impression measurement.

We analyse the behaviours of your exposed audience, providing insights into your campaign’s impact on real-world actions.
With a precise view of the real impact of your campaign, you can turn insights into action for informed marketing decisions.

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Advantages of Programmatic DooH:

Scale: We have solved the issue of identifying exposure at scale. We capture exposure data across a vast network of 75+ media owners across APAC
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Flexibility: We partner with the leading measurement providers for seamless, multi-channel campaign analysis.

Consistency: We measure your buys across our entire network, ensuring apple-to-apple comparisons and consistent metrics across your entire campaign

Measure How Your Ads Drive Foot Traffic: Foot traffic studies quantify the lift in visits to your brand’s physical locations, so you can understand how your ads influence people to engage in-store and in-person.

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Retargeting via Device ID Passback

Device ID Passback bridges your OOH ads with your audience’s digital world,

Our device ID passback solution allows brands to engage consumers on high-impact DOOH screens, and re-engage those exposed with sequential touchpoints.

We identify exposed device IDs, based on when and where

the ad was shown and device proximity at that time.

We can provide the Device IDs of those exposed to your OOH campaign for use in retargeting across diverse channels such as CTV, online and social media.

Using these device IDs — anonymized and safely passed — you can leverage your preferred DSP to activate retargeting across the channels of your choice or have ARTISAN activate your retargeting for you.

Your brand stays aligned with your audience’s digital footprint, making every encounter of your message a continuation of their OOH experience.

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